TIM TV Campaign Soundtrack

Client: TIM Celular

Brief:  TIM Mobile wanted an upbeat soundtrack for their RTV and digital campaign driving sales for their data bundles.

Solution: Headliner’s artist Bruno Martini together with the legendary Timbaland provided the soundtrack, “Road”.

Results: Viral response to the campaign and the song was significant. The song was subsequently released by Universal as a single and had reached Gold status, and is still associated with the TIM campaign.

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Tomorrowland Brasil

Project: Tomorrowland Brasil

Brief:  Headliner’s Edo van Duijn was responsible for the Talent programming, booking over 200+ artists for the 180.000-sold out 3-Day Festival and overseeing Partnerships with key brands Skol, Fusion, Doritos, PMI, Globo TV.

Solution: Focused curation and careful budget management ensured a critically acclaimed and unrivalled line-up. Partnerships were built on a long term approach to engagement with the Festival brand.

Results: The First edition of Tomorrowland Brasil sold out 180.000 tickets in less than an hour and secured record partnership revenue.

Fusion Energy - Headliners

Client: AB INBEV

Brief: Increase brand recognition and credibility and boost regional sales. Establish Fusion Energy as the sole brand ‘owner’ of the electronic music space.
Solution: Negotiated endorsement and Image-use deals with superstar Djs Armin van Buuren, Hardwell and Nicky Romero and worked closely with Fusion’s sales team and Media partners (Vice etc) to increase visibility and market share through pouring rights and communication Rights – including brokering brand activations at key electronic music events in Brazil.
Results: During the period of the campaign Fusion Energy grew to takeover 2nd place in overall market share in Energy drinks in Brazil.

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Special projects

Headliner Entertainment leverages the agency’s unique expertise in music and live entertainment, digital media and marketing with access to global talent and key industries, and business intelligence to create and provide strategic and creative solutions for our Talent and Brand clients.

From talent programming to delivering soundtracks for brand campaigns; managing the development of a new show concept and brokering Brand partnerships with artists  – we have the experience, influence and network to deliver.

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